There are numerous
ways to improve upon your concrete business. The best piece of advice I have
for a concrete business owner is to increase and improve upon their online marketing
efforts. Whether that is promotion, website design, or internet tools to assist
you in reaching your target market and gaining their trust. Finding Your
Target Market
The first thing you
will want to do is identify your target market. Based on the equipment you use and the
amount of employees you have, you will need to decide what type of clients you
will want to go after. If you have big equipment for example, you will likely
be better off targeting large companies. But if you have smaller equipment, you
will most likely want to go after homeowners.
Offer Unique Products
If your concrete
business has few products to offer, consider adding some unique looking
products to stand out from your competition. People like to have options when
making a purchase decision, so expanding the products you sell will open up to
a broader market and will make your company seem bigger than it appears.
Utilizing Technology
A great way to increase time efficiency and effectively
communicate with your clients is through a concrete cost
estimator software. This type of software allows you to easily update your
list of materials, create faster estimates, and allow customers to review and
sign off on projects.
Promotion
To find customers, many contractor businesses will work with
other contractors in a similar field to refer
each other clients. For example, if you worked with a remodeler, you could
ask them to send over their clients that are asking for concrete services, and
vice versa. Another great promotional idea is to take before and after pictures
of your client’s homes to display on your social media networks, and ask them
to give a testimonial. Doing this is a great way to increase brand awareness
and gain the trust of prospective clients.
